Why Isn’t my Website Liked by Google?
This is one among many questions that website owners keep asking themselves. After being asked the same question again by a website owner few days ago, the need was felt to write an article on it.
First up, all website owners need to understand that it is not possible to own a website that will dominate a popular search engine like Google forever. Also, if you own a website and want to see that ranked high in the search engine results for a given keyword, you need to work hard at it. Google is not going to hand over the desired results to you just because you’re asking for it.
Contrarily to what many people perceive Google to be, it is very smart and is cautious in all its dealings. It does not matter if you have created a brand new website and very happy with it, Google will not like it unless it follows its rules and finds it worthy enough to deserve a top spot in its rankings. Chances are that you might not see any changes in your rankings for several weeks, or even months. Hence, you need to be patient with Google.
When the search engines were first introduced, there were many willing to take advantage of it. Most of the search results that were displayed then contained spammy results. On following the links available in these results, users were either taken to a website that failed to provide them with the details they were looking for, or they were to taken to some porn sites. This trickery that was largely employed in search engines back then, were referred to as “Black hat”.
Google’s algorithm comes into the play when it comes to deciding who should come on the top of different searches. Interestingly, this algorithm keeps changing regularly. Google has some stringent techniques in place that lets it to monitor thousands of websites on the internet and millions of links present in them, before assigning them with suitable ranks.
Google doesn’t change the rankings just for the heck of it. In fact, a lot of consideration goes into assigning these crucial ranks for several websites and web pages. A website that was recently launched wouldn’t be as attractive to Google, as a website that has been there for some time now. Even if the website managed to gain some attention from the search engine giant, it would be to check whether there is anything spammy attached to it and whether it is useful to online users or not.
A lot of effort and time is required to create a positive impact in the search results of Google. Nothing much will be achieved over night. It also goes without saying that your website should have worthwhile and interesting content in it to draw online users towards it. A look at Google’s search results will indicate you that the leading websites have been there on the internet for several years and are serious players. These are the websites that several other websites have linked back to, further indicating their legitimacy and their usefulness to others.
Clients have often complained that their “magic keywords” haven’t delivered the results they were looking from them. In reality, these keywords are nothing but Meta Description or Meta Keywords. These clients need to understand that the keywords they are referring to is only one of many factors that are considered by Google while assigning ranks to their web pages. Though the usage of these keywords is important, there are other things you need to look at if you want your website to get a good ranking in search results.
If you have got tons of money to splurge on your website then you can seriously considering hiring an SEO company. These are the companies who will work with you in trying to gain some momentum to your websites through several SEO techniques. If your website already has few ingredients that are necessary to get attention from Google, then these SEO companies will adjust their attention towards “off-site optimization” to help benefit your website. In fact, they will try to get some quality links from other websites and blogs linking back to your website.
Most SEO companies that you find in the market today are good in “off-site optimization”. However, you need to spend lots of money on these service providers to get them going for you. Chances are that your website will gain some momentum after few months and will retain it as long the service providers are doing their job for you. When you finally decide to put their services on hold, the benefits you had started to reap from them will soon desert you.
SEO companies work this way and it is their business model. And no one can complain about it.
However, there are other methods too that can help you, if don’t wish to take the services of SEO companies. One such method would be to populate your website with interesting and useful content at regular intervals. To get better results, you need get an efficient content management system that will let you update you website with relevant content at regular intervals.
Not all websites that are doing well in Google is because they have got the required services from SEO, instead they have been populated with relevant and interesting content at regular intervals that inspired several online users to link back to them.
If you are desperately trying to create an impact in the online world through your website, then make it attractive and useful. Merely creating a brochure with your contact details isn’t going to help. To sit on the top of the pile of search results, you need to provide the content to people that they are desperately looking for. When they are happy, they will provide you with external links that will be useful to your website.
